Research Based Lead Generation

Market Insight, Demand Generation and Thought Leadership, delivered.

Research Based Lead Generation

The challenge

Awareness

Raise awareness of your brand and build credibility

Education

Educate and mine the market and key accounts for insights relevant to your solutions

Conversion

Generate sales qualified deal opportunities

THE SOLUTION

Research Based Lead Generation - Tactical Account Acquisition

Step 1 - Build

Develop a compelling story that will resonate with end-customers, produce digital content assets, and research strategy, build the go-to-market campaign.

Step 2 - Mine for Insights

Deploy Research initiative and start generating market/account insights and sales qualified leads.

Step 3 - Amplify

Amplify the key findings and launch thought leadership media placements.

The results

Market insight and thought leadership
Position your brand and solution as the market leader
Map sales plays to key account insights
Multiple quarter market engagement
Accelerate account acquisition
Significant digital PR exposure
Sales qualified pipeline