The success of the campaign and the results achieved by hyper-targeted media spend speak for themselves. In only 72 hours,
Digital Kungfu secured a 402% over delivery in market qualified leads and 760% over delivery in sales qualified leads. Successful targeting also ensured that each lead was secured at a cost per lead spend that was 84% under target budget.
The campaign served 168 000 impressions and reached 60 000 decision makers in the software category. Without Digital Kungfu’s ability to enrich data and adjust campaigns accordingly, its digital campaign specialists wouldn’t be able to achieve such targeted results for technology clients – particularly in such a short space of time.
Digital Kungfu understands our business and the software vendors that we work with. Our campaigns consistently perform well because the messaging, media spend and lead vetting processes that Digital Kungfu’s team employ are designed with technology businesses in mind.
Microsoft engaged with Digital Kungfu to deploy a Lightning Strike campaign to build awareness and traction amongst ISVs.
Digital Kungfu’s in-depth understanding of Microsoft’s value proposition and the ISV landscape ensured that the content and production team could craft messaging that addressed real, on-the-ground challenges.
From there, online media and campaign specialists ensured that media spend was targeted in the right place, accessing ISVs and decision makers and speaking directly to their needs.
