Digital Kungfu

Predict your ROI before you launch your next campaign

Spend-to-Sales Qualified Lead (“SQL”) Pipeline Return-on-Investment (“ROI”) ratio for our clients averages 30:1. 

How does it work?

One simple formula lets you know if your
spend will deliver the right returns.

Our pipeline

In order to deliver such  high return on investment ratios, we have needed to collect invaluable data around the cost to acquire leads (cost per lead, or CPL), as well as average conversion rates from market qualified leads (MQLs) to sales qualified leads (SQLs), and from SQLs to deal opportunities. Based on this data, we can determine your return on investment ratio relative to your total average customer value per annum (revenue per customer per annum, or ACV – annual customer value).

That’s a lot of acronyms giving you direct and measurable sales value based on your available marketing budget!

lead pipeline predictor

Predict your profits

Pipeline predictor

Let's get calculating

Not sure if your budget will generate the leads you need? We can help you crunch those numbers.

All input values calculated in ZAR

How many Sales Qualified Leads are you aiming to achieve?
Where is your target audience?

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*“ACV” is the total sales revenue a typical customer would yield over 12 months for any product / solution and includes annual / monthly licence fees, assessment fees, deployment / migration fees and any ongoing managed services / support etc.

The information, prediction or estimate obtained from the Lead Pipeline Predictor, is intended solely as a high level indication of possible campaign results. You accept that the estimate/prediction generated from our Lead Pipeline Predictor may differ to an estimate provided after a consultation with a Digital Kungfu sales ninja. The Estimate/ prediction generated is NOT a quotation, offer to do business or binding commitment by Digital Kungfu. The estimate/ prediction generated is solely for internal use, you may not disseminate, distribute or copy the Lead Pipeline Predictor or the information generated, any such unauthorised use, is prohibited and may be unlawful. Digital Kungfu does not make any warranties about the completeness, reliability or accuracy of the results generated. Any action you take upon the results generated is strictly at your own risk and we will not be responsible for any losses and damages in connection with your use of the results. Digital Kungfu accepts no liability or responsibility whatsoever if the information, data, results, estimation or prediction is, for whatsoever reason, incorrect or corrupted. The Lead Pipeline Predictor may generate estimations that differ from those of a Digital Kungfu sales ninja as it is unable to take all relevant information into account. You shall not be entitled to place any reliance on the information generated from the Lead Pipeline Predictor for the purposes of entering into any proposed transaction or otherwise.

Terms and Conditions

The information, prediction or estimate obtained from the Lead Pipeline Predictor, is intended solely as a high level indication of possible campaign results. You accept that the estimate/prediction generated from our Lead Pipeline Predictor may differ to an estimate provided after a consultation with a Digital Kungfu sales ninja. The Estimate/ prediction generated is NOT a quotation, offer to do business or binding commitment by Digital Kungfu. The estimate/ prediction generated is solely for internal use, you may not disseminate, distribute or copy the Lead Pipeline Predictor or the information generated, any such unauthorised use, is prohibited and may be unlawful. Digital Kungfu does not make any warranties about the completeness, reliability or accuracy of the results generated. Any action you take upon the results generated is strictly at your own risk and we will not be responsible for any losses and damages in connection with your use of the results. Digital Kungfu accepts no liability or responsibility whatsoever if the information, data, results, estimation or prediction is, for whatsoever reason, incorrect or corrupted. The Lead Pipeline Predictor may generate estimations that differ from those of a Digital Kungfu sales ninja as it is unable to take all relevant information into account. You shall not be entitled to place any reliance on the information generated from the Lead Pipeline Predictor for the purposes of entering into any proposed transaction or otherwise.