Axiz needed to get the message across to the right people that moving operations into the cloud will positively infuse productivity, systems and processes. Load shedding is likely to last for at least the next two years. Business owners looking for a contingency plan for load shedding should be investigating the cloud.
Ultimately, however, the end customer needs service, skills and expertise to help them move to the cloud, and it was Digital Kungfu’s team that needed to get this message across: Why the cloud, why now and why work with Axiz.
Once Digital Kungfu’s production team understood the core messaging that needed to come across, branded assets were written and designed and place on LinkedIn and Facebook. Engagement was closely monitored and optimised, with budget allocated only to the collateral that performed best and reached the right target audience.