Digital Kungfu

The Lightning Strike™ delivered sales-ready pipeline of R1.4 million

Digital Kungfu - AVeS Cyber Security Case Study

Digital Kungfu’s Lightning Strike delivers sales-ready pipeline of R1.4 million for AVeS Cyber Security (Microsoft Gold Partner).growth.

This campaign performed well, surpassing the initial Market Qualified Lead target of 400 to be reached by the end of the final phase of the campaign. Over the course of the campaign, Digital Kungfu created 11 performance assets deployed on Facebook and LinkedIn.

Generating 2 140 151 impressions in total, which drove traffic to the landing page. The set target was for 50 Sales Qualified Leads and saw the conversions exceed their targets.

The result? 452 Market Qualified Leads from which 72 verified Sales Qualified Leads were generated, equating to an industry-beating 144% of targeted SQLs achieved, delivering a
R1.4 million sales-ready pipeline
for AVeS Cyber Security.

The results

Testimonial

Don't just take our word for it

Penetrating a market that is inundated with cyber warfare content made the campaign challenge that much more difficult. Activating this campaign through the Digital Kungfu’s Lightning Strike meant targeting and speaking to specific key players’ pain points and understanding buyer personas surrounding cyber risk, then giving them solutions that their businesses are in need of.

Natasha Bezuidenhout, First Distribution.

how we did it!

Solution: Leveraging the power of agile data led marketing technology

AVeS Cyber Security approached Digital Kungfu to launch and manage a campaign to drive awareness with an insight-led Lead Generation Lightning Strike™ with a unique look and feel that generates attention and leads in the market.

A 60-minute story sprint, creating a customer- centric narrative around AVeS Cyber Security, formed the starting point. Once client approval was obtained, Digital Kungfu’s creative Ninjas set to work on a white paper lead magnet, a landing page, insight mining lead survey, branded photos, and Google banners.

Digital Kungfu’s lead generation team managed the campaign end-to-end. Once the leads began to generate, the lead vetting (sales pre-qualification) service provided by Digital Kungfu reviewed them against AVeS Cyber Security’s lead vetting criteria to ensure that only quality Sales Qualified Leads were delivered.