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Digital Kungfu

Digital Kungfu delivers a 24:1 return on investment for MC3 Cloud in English and French-speaking African regions.

Digital Kungfu drives awareness for Altron Karabina and achieves a 10:1 spend to pipeline ROI.

The campaign’s target was 140 Market Qualified Leads and 35 Sales Qualified Leads. The quality of campaign assets attracted 189 Market Qualified Leads, and 56 of these were converted to Sales Qualified Leads. This high conversion ratio reveals that the right messaging, outbound calling and optimising the campaign narrowed the sales funnel to attract the right target audience. The projected pipeline for this campaign reveals an exceptional 24:1 return of investment.
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The results

SOURCE: BIZCOMMUNITY.COM

Testimonial

Don't just take our word for it

“We only had a short time frame in which to execute the campaign, and we needed to do so in two different languages. The Digital Kungfu team was incredible, ensuring that we went live on time and consistently providing feedback around how the campaign was doing and where it was being optimized. Our account manager felt like one of our team we worked so closely together.

“Both the inbound leads and outbound calling secured leads with C-Suite decision makers, ensuring that we received quality, sales-ready engagements for our sales team.

Everything Digital Kungfu does stands out, and we will most certainly be working with them on future campaigns.”

Shalini Boodhooa,
Events & Marketing Officer, MC3.

how we did it!

The Solution: In in-bound and out-bound campaign strategy

The first ingredient to any successful digital campaign is understanding which challenges the target market is facing and the messaging that will therefore resonate with them. Given the move to remote workforces in 2020 and an increasing need for digital transformation, campaign assets were written and designed to speak specifically to collaborative and ‘modern’ workplaces.

It was immediately clear that these issues are important to the African market, and both English and French-speaking target audiences wanted more information on the subject, downloading the campaign’s white paper and sharing their contact details with Digital Kungfu’s lead sales qualification team. To circumvent Facebook while still keeping cost-per-lead within budget, Digital Kungfu’s production and campaign optimisation teams worked together to create Google Display Ads, which proved highly successful in the African market. Assets were tracked, measured and optimized throughout the campaign, ensuring the budget was redirected to the highest-performing ads, generating more high-quality leads and improving ROI as the campaign progressed. A two-pronged campaign approach combined in-bound leads via digital assets with an outbound calling strategy in both French and English.

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