280% of Sales Qualified Leads target achieved
for Liquid Telecom
280% of Sales Qualified Leads
target achieved for Liquid Telecom
The campaign needed to achieve 20 Sales Qualified Leads. The creative assets created by Digital Kungfu’s production team generated 240 Market Qualified Leads. Digital Kungfu’s Lead Vetting team then disqualified 184 leads, delivering 56 Sales Qualified Leads, a 280% achievement of target.
The result? Liquid Telecom received a projected SQL pipeline of R5,7 million based on average deal size, with projected revenues topping more than R400 000 based on industry- standard conversion rates.
Don't just take our word for it
Lebohang Mabaso, Segment Marketing Specialist.
how we did it!
Solution: Lead generation and awareness
They don’t touch the service provider’s core, and so they don’t have visibility or control over what’s happening on that core – there’s no view of what’s happening on their broadband line and no view of faults. Liquid Telecom’s solution is different, and it was critical that this be shared with the target audience. The campaign was launched with branded assets that were run on LinkedIn and Facebook, generating interest to download a white paper unpacking the key benefits of SD-WAN for growing organisations.