200% more leads delivered than target, helped First Technology Centurion enter the market

Digital Kungfu - First Technology Centurion

By delivering 200% more leads that targeted, Digital Kungfu helped a new branch enter the market with a strong sales-ready pipeline to positively impact growth.

The First Technology Centurion campaign performed well above the initial target set.

Over the period of four weeks, 26 social media posts were scheduled, generating 805 000 impressions in total, a huge push to drive traffic to the landing page and introduce First Technology Centurion to the market.

The set target for Market Qualified Leads was 50 and 117 MQLs were achieved.

The results

Testimonial

Don't just take our word for it

As a brand-new branch of the First Technology Group, we needed to build brand awareness and generate market exposure. Digital Kungfu helped us capture leads of businesses we could connect with immediately and start building a sales pipeline. Working with Digital Kungfu was incredible, from the people to the finished project.

Zaneta Viljoen, E-Commerce Manager.

how we did it!

Solution: Lead generation and awareness

First Technology Centurion engaged with Digital Kungfu to kickstart its business. This required the creation of a simple but impactful website as well as compelling content that could be taken to market.

The process was as follows: A 60-minute story sprint with Digital Kungfu’s content ninjas uncovered First Technology Centurion’s story and aligned it with the challenges that its target market is facing.
The ninjas then got to work, building compelling content that would speak directly to businesses in need to Microsoft CSP solutions.

Three unique landing pages were designed, developed and tested for Azure, Microsoft 365 and Office 365. Three lead magnets were created to drive traffic to these landing pages, with three qualifying surveys designed, developed, tested and integrated to capture customer data.

Emailer copy was written and designed with bulk emailer integration and automation, and a social media campaign launched.

Digital Kungfu managed the campaign end-to-end, from Google display banner campaign management to LinkedIn Lead Magnet campaign management.