9:1 Spend to Pipeline ROI achieved for First Distribution in Ghana

Digital Kungfu - FD Light Up Ghana Case Study

achieves 9:1 Spend to Pipeline ROI for First Distribution in Ghana.

The First Distribution Light Up Ghana campaign achieved 337 Market Qualified Leads (MQLs) and Digital Kungfu’s lead vetting team converted 112 leads into Sales Qualified Leads (SQLs).

Based on market accepted deal closure rates, this is the equivalent of 22 deal opportunities, or a 9:1 Spend to Pipeline ROI for First Distribution.

The results


Don't just take our word for it

Digital Kungfu’s turn around in change management and delivery within short timelines has been key in driving the right message at the right time to the right audience.

Natasha Bezuidenhout, Microsoft Executive
at First Distribution, MEA.

how we did it!

The Solution: Building a sales-ready pipeline

Digital Kungfu’s process to help clients build sales-ready pipelines begins with a focused 60-minute story sprint that unpacks exactly who the campaign needs to reach, what challenges they are facing, and the messaging that will be most relevant to them.

Based on these insights, messaging was constructed that would educate audiences around three key themes: transforming workplace collaboration, streamlining business processes and protecting businesses from cyber criminals. Digital Kungfu’s ‘performance assets’ are designed to share powerful messaging that resonates with the target audience and encourages them to take action.

The educational component of the campaign triggered key questions in the minds of the target audience: How can we enable a modern workplace that is productive, responsive, creative, and secure? How do we empower individuals and teams to create and deliver value for the business? Where do we start on the journey to transform our workplace?

Customers needed to ask these questions and then see First Distribution as the answer they were looking for. The right performance assets encourage target audiences to take a key action that Digital Kungfu’s team has created for them.

This gives Digital Kungfu’s specialised lead vetting team the data they need to capture market qualified leads and distil this list down to real deal opportunities that partners can engage with on the ground. When you’re speaking to the right people about pain points that you have determined they are already experiencing, the potential for closing deals is exponentially magnified.