Digital Kungfu

$1 million worth of qualified pipeline generated in three weeks.

Digital Kungfu - FD Azure Case Study

Digital Kungfu drives awareness for Altron Karabina and achieves a 10:1 spend to pipeline ROI.

The initial 48-hour lightning strike saw a total of 43,132 ICT professionals reached which generated 202 leads with a pipeline value of R10.1 million – equating to a spend to pipeline return of 2 800%.

In the three weeks that followed, this number increased by over 50% totaling 346 market qualified leads with a top-of-funnel pipeline value of R17.3 million.

The campaign also reinforced First Distribution’s key point of difference as Africa’s leading cloud distributor in a highly competitive and clustered ICT and cloud marketplace while maximising their market share.

The results

Testimonial

Don't just take our word for it

As Africa’s leading cloud distributor, we found Digital Kungfu to be a fantastic partner. Their ability to convey the value of what we do as a business using their unique storytelling approach was invaluable in helping our resellers understand the value of these innovative offerings from Microsoft and our specific role in the value chain.

Natasha Bezuidenhoud,
Microsoft Executive at First Distribution.

how we did it!

The Solution: Speed to market

First Distribution chose a Lightning Strike. Digital Kungfu was notified of the release of the data centers on the 6 March 2019 at 10:30am and, within 90 minutes, the First Distribution Lightning Strike was deployed, featuring an aggressive surge of curated storytelling content across five of the most prominent media sites for ICT professionals in the country.
This helped First Distribution monopolise the attention of businesses and Cloud resellers across the country by being in the right place, at the right time and ultimately, with the right message.

The media strike was followed up by a digital PR and content marketing program which comprised over 200 creative executions, an Inside Microsoft Azure white paper and multiple conversion pages integrated with artificial intelligence-driven lead generation technology which combined to maximise market share and generate leads. The Solution: Speed to market “As Africa’s leading cloud distributor, we found Digital Kungfu to be a fantastic partner. Their ability to convey the value of what we do as a business using their unique storytelling approach was invaluable in helping our resellers understand the value of these innovative offerings from Microsoft and our specific role in the value chain.”