Digital Kungfu

A 9:1 return on marketing investment for Axiz delivered in under four weeks

Digital Kungfu - Axiz Case Study

A 9 to 1 return on marketing
investment for Axiz delivered
in under four weeks

The Axiz Azure campaign performed well above the initial target set. The campaign needed to achieve 20 Sales Qualified Leads over a period of three months.

The creative assets created by Digital Kungfu’s production team generated 227 Market Qualified Leads, delivering 27 SQLs in under four weeks, a 9 to 1 return on investment ratio.

The results

Testimonial

Don't just take our word for it

Digital Kungfu’s team understands the tech space and the messaging that resonates with business owners – particularly in terms of overcoming any confusion or fears they have in making critical changes in their businesses. The speed that this campaign went to market and then achieved our objectives was incredible. We will definitely be working with Digital Kungfu on more campaigns.

Traci Maynard, Microsoft Executive.

how we did it!

Solution: Lead generation and awareness

Enter Digital Kungfu and the Lighting Strike™, a unique approach to lead generation campaigns that helps technology companies secure sales-ready deal opportunities of businesses that are in the market to buy – today.
Digital Kungfu’s process begins with a focused 60-minute story sprint that unpacks exactly who the campaign needs to reach, what challenges they are facing, and the messaging that will be most relevant to them.

Axiz needed to get the message across to the right people that moving operations into the cloud will positively infuse productivity, systems and processes. Load shedding is likely to last for at least the next two years. Business owners looking for a contingency plan for load shedding should be investigating the cloud.

Ultimately, however, the end customer needs service, skills and expertise to help them move to the cloud, and it was Digital Kungfu’s team that needed to get this message across: Why the cloud, why now and why work with Axiz. 

Once Digital Kungfu’s production team understood the core messaging that needed to come across, branded assets were written and designed and place on LinkedIn and Facebook. Engagement was closely monitored and optimised, with budget allocated only to the collateral that performed best and reached the right target audience.

The messaging was so successful that reaching the Sales Qualified Lead target – leads that are in the market to buy the product on offer – was reached within four weeks.