This campaign performed well,surpassing the initial Market Qualified Lead target of 400 to be reached by the end of the final phase of the campaign.
Over the course of the campaign, Digital Kungfu created 11 performance assets deployed on Facebook and LinkedIn.
Generating 2 140 151 impressions in total, which drove traffic to the landing page. The set target was for 50 Sales Qualified Leads and saw the conversions exceed their targets.
452 Market Qualified Leads from which 72 verified Sales Qualified Leads were generated, equating to an industry-beating 144% of targeted SQLs achieved, delivering a R1.4 million salesready pipeline for AVeS Cyber Security.