There are many different ways to engage with prospects, but the most important thing to remember is that your brand needs to be where they are.
Is your target audience most active on LinkedIn or Facebook? Is Twitter a good way to reach them, or Google banner adverts? You can spend thousands on advertising, but if the right people aren’t seeing your marketing collateral, you won’t see a return on investment.
Quality B2B lead generation starts with a firm understanding of who your ideal, high-value customer is, where they are most engaged, and how to reach them. Real-time monitoring and optimisation of performance assets seeded online gives a clear indicator of what is and isn’t working and, more importantly, who is engaging with your brand.
Without this view, you cannot expect to attract high-quality leads or achieve ROI.